yuppie rap meets YouTube

This viral ad created by BBH for Smirnoff's new Raw Tea has been bouncing around on YouTube for well-over a week now, and according to Adweek has garnered more than 350,000 views (and that was as of 8/9). I suppose it is debatable whether or not it is a "good ad," but it is certainly an excellent use of an increasingly powerful medium.

Speaking of... Frank Barnako had a interesting post on his MarketWatch Media Blog about how the introduction of IPTV (Internet Protocol TV) from major telcos like AT&T (T) and Verizon (VZ) could create a major paradigm shift, from which YouTube and other non-traditional content providers could emerge as the biggest winners.