a take on life|work by a few plannerly types
building brand communities
the true homepages
We had a great speaker, Peter Spande from Federated Media, come in recently and talk about homepages among other things.
Bottom line, which seems so simple after hearing it... there's a difference between company-built sites and what people perceive as a company's website.
Quick case... this is the US site that Ray-Ban built. It's beautiful and has a lot of cool features/navigation/videos/etc:
And, this is their homepage as consumers see it:
This page has a link to shopping results, a random youtube video, a link to cutwater/psyop's new colorize campaign, and so on... this is how its customers most likely see the web when looking for Ray-Ban info.
This is not meant to be pickin' on Ray-Ban, as this comparison can be done with many brands. Spring and sunshine are on the way so I just happen to have shades on the brain.
Some random thoughts/links/etc from this week so far:
- Need to find this article from HBR on brand communities. "Embrace conflict, resist the urge to control, forget opinion leaders—and build your brand." Thanks @herdmeister.
- Drillable media.
- TMA put the gecko on youtube. (clip below)
- Twitter is making money! Twitter is dead!
- Great piece from Ad Age on visualization of data.
- vitamin water on facebook. Looking forward to seeing how this goes over the next couple of months. It's a very cool idea to send people to facebook.com/vitaminwater
- This set of sketches from sxsw on flickr is awesome. via FEED.
- Seth Godin's interesting approach to building an exclusive community.
- More BBH... this is kinda old news, but still worth a shout. This time for the Oasis "Dig Out Your Soul" album. (clip below).
- Chaos 2 from Garfield.
- Would love to see a financially-oriented company do something like this - mint.com.
Numa Numa guy with the gecko
bike accidents/PTI/Today Show
I love how this kind of stuff happens and spreads. One of my favorite shows, PTI, mocks Matt Lauer's bike accident a couple of days ago, then Tony Kornheiser gets pulled into The Today Show this morning:
it's two things: simple + compelling
Another great presentation on users of social media and the shifts in where people are spending time. Via chroma via threebillion.
After slowly accumulating/clicking on articles etc in twitter and other places, here's the weekly round-up:
- Excellent read on big ideas meeting two-way communications.
- Time + others partner to produce a customized weekly mag. This is brilliant.
- Guy Kawasaki on twitter.
- Getting the knee back in shape.
- Mark Cuban on the coming bandwidth issues.
- Hamlet in new media. I got a message back from one of the Richmond Shakespeare folks with another one by Ophelia: "Ophelia likes flowers. Flowers, flowers, flowers. Oh look! A river........ Ophelia is no longer online."
- Continuing the Shakespeare thing... six new works by the Bard?
- Interesting - kashi has a community section of its site.
- Feel so behind. Just found Brian Morrissey this week.
- Helping displays ads get better.
- Bands still seem to be one step ahead of everyone else. This idea from No Doubt is outstanding.
- More tools/ideas for twitter. Thanks @definetigers.
- Focus groups are dead?
- Ad age: playtime is over for social media.
- Read if you have 15 mins... long piece on web advertising, but thought-provoking, from TechCrunch.
couldn't have said it better
Finally catching up on reading Here Comes Everybody by Shirky. It's fantastic - chock full of simple ways to capture what's happening right now, like the last sentence here.