Great thoughts from Jeremiah Owyang on listening. View it in full.


goggle dog

goggle dog, originally uploaded by joshcarlton.

I really wish my dog would go for these.

building brand communities

In web terms, it's an oldie. but still a goodie, connecting a lot of Gladwell's work to brands:


burrito bunny

A closed for Easter message, the Chipotle way. Brilliant.


the true homepages

We had a great speaker, Peter Spande from Federated Media, come in recently and talk about homepages among other things.

Bottom line, which seems so simple after hearing it... there's a difference between company-built sites and what people perceive as a company's website.

Quick case... this is the US site that Ray-Ban built. It's beautiful and has a lot of cool features/navigation/videos/etc:

And, this is their homepage as consumers see it:

This page has a link to shopping results, a random youtube video, a link to cutwater/psyop's new colorize campaign, and so on... this is how its customers most likely see the web when looking for Ray-Ban info.

This is not meant to be pickin' on Ray-Ban, as this comparison can be done with many brands. Spring and sunshine are on the way so I just happen to have shades on the brain.


thursday links

Some random thoughts/links/etc from this week so far:

Numa Numa guy with the gecko

bike accidents/PTI/Today Show

I love how this kind of stuff happens and spreads. One of my favorite shows, PTI, mocks Matt Lauer's bike accident a couple of days ago, then Tony Kornheiser gets pulled into The Today Show this morning:


it's two things: simple + compelling

Another great presentation on users of social media and the shifts in where people are spending time. Via chroma via threebillion.

weekly readings

After slowly accumulating/clicking on articles etc in twitter and other places, here's the weekly round-up:


couldn't have said it better

Finally catching up on reading Here Comes Everybody by Shirky. It's fantastic - chock full of simple ways to capture what's happening right now, like the last sentence here.