I've been involved in some long and drawn-out games of will with some folks in facebook. The game of choice is scrabulous
. It's highly addictive and everything about it screams scrabble and (you saw this coming 8 miles away...) the hasbro ownership of the original scrabble game are not happy
with the application/game's soaring popularity on facebook.
As of Jan 11, '08, scrabulous had gained 2.3 million users. So it looks like the free ride may soon be over. In some ways this smells of Napster. Hasbro could learn what not to do from the RIAA - instead of making facebook take the application out, capitalize on it. Josh Quittner at Fortune proposes Hasbro seep in and buy scrabulous, which should only be the beginning.
Hasbro - 2.3 million people and counting are telling you that they're happy playing scrabble. Take advantage of the social connections the game allows and figure out if people want to play off-line - hold campus events, figure out a way to connect on- and off-line play(wifi scrabble boards)... just do something.
I can't imagine the lawsuit route is an approach Cranium