more on cool

Fast Company has an interesting article on how big slow-moving companies are hiring small agencies and creative shops like Strawberry-Frog and Thunderdog Studios in a quest for finding what is cool. The author looks at this trend as if it's a bad thing, but how different is it from hiring a management consulting firm to swoop in and "re-structure", or hiring IDEO to design a product...

I'm enjoying this chart they came up with: