bonds needs a brand strategy

What can be done to save Barry Bonds and his pursuit of the the all-time home run record? As Tom Verducci of SI states, it has truly become a "joyless endeavor", one that is painful to watch as a lifelong baseball fan.

It's not because I'm upset at Bonds, but it's more like the feeling you get after wrongly asking the "are you pregnant?" question, the awkwardness surrounding the whole thing is getting to be unbearable.

Short of a time machine taking us back to the pre-'roids era, what could Bonds possibly do to get himself out of this? Is it too late? To add to the problem, he only has until #756 to change how the masses view him...