make a call from google maps
The store locator function on a lot of websites is often hidden or takes a lot of looking in the small type to find, so I use google maps to find businesses. It saves quite a bit of time and eye strain.
Yesterday I logged onto the site yesterday to find the closest REI, and (drumroll please...) google now offers the option to connect you through to that business for free. What a feature, it made my day.
The call feature has to cost them something, but it's worth paying a few pennies per call to build more loyalty to their maps site. With stuff like this piling on to what they already offer, even if I get lost using one of their routes I'll still keep coming back.
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