one more for the toolkit

I'm working on a project which deals with emerging media, and I have found a blog site that may very well be the Mecca of all things viral. It's called Guerrilla Innovation, and it is definitely worth taking a look. A word of caution however, I would suggest making it a down time read, as it can easily distract you from more pressing work. That said, a lot of people may already be aware of this resource-- it wouldn't be the first time I was late to the party.

One particularly cool post deals with one user's customization of Google Maps. As if the program wasn't jaw-dropping enough on its own, a user named Matthew Collins has made a revision that allows visitors to his site, This Is There, to 'plant' excerpts at specific global locations.

One small step for Google... one giant leap for collective storytelling.