the reign of cell phone companies is slowly drawing to a close...

This article from Wired breaks down the process of making your own cell phone ringtone -- why pay twice for the same song? The beginning of the end for cell phone companies controlling content... soon enough consumers will be too smart to pay Verizon for a download of the latest Yellowcard song, and they'll just transfer it from computer to phone via one of many me. Just another example that content is king, and it will eventually end up being user-generated, no matter how hard the old-school execs at Verizon, Sony Music, and others try to fight it.