world changing ideas

Here's a cool idea from Saatchi & Saatchi: The "Award for World Changing Ideas" -- $50K in cash and $50K in marketing services to anyone with an idea - the winner is the one with the "greatest world changing potential."

The best point from the post:

"Finally the ad industry does something useful--even if it is just an attempt to help brand Saatchi its party line: "the Ideas company."

via Fast Company Now