Here in DC there's a bakery called cakelove that makes amazing sugar-loaded treats and cakes, all from scratch. We had a going-away party on Friday for someone and that was my first exposure to their cakes. It won't be the last.

The founder's story is one that relates to how new generations are looking to get more out of life and work than in years past, and also serves as another great example of a brand supported by a meaningful story:

"I’m often asked, 'Why would you give up a promising career in law to bake cakes?' Some people kind of scratch their head when they think of what I have done. Others look at me like I’m crazy. Most totally understand what I’ve done—and smile."

The name cakelove is something I can learn from- it's concise and to the point, yet strikes emotional chords with the clever combination of two simple words.


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