patronizing the customer

I had an email waiting in my inbox today with "The $10,000 scholarship you didn't get. (But still could.)" as the subject line. This was from one of the reputable student loan companies out there. Not so bad, right?

I had to open the email just in case it was true, and the following language greeted me: "You might not be the fastest or the brightest but that doesn’t mean you don’t deserve a little help. It doesn’t matter whether you’re still in school or just living like you are. Enter now."

Ouch. There's no faster way to get me to unsubscribe. Am I taking this too seriously? Might just be the mood I'm in...