the element

I found these 2 ads for the Honda Element the other day, and think they are smart in speaking to a more low-key Xterra-type audience. The kind of guys and girls who are into surfing, snowboarding, kayaking, etc. but would rather chill on the beach strumming ukeleles than blast the artic monkeys from the car's sound system.

It's also nice to see great work for the brand outside of W+K's work for Honda in the UK.