technorati

While reading this article on Denver's smog problem, something jumped out at me that I haven't seen on the web yet - a Technorati-sponsored banner with links to blogs on that same topic.

Absolutely brilliant placement... the Amex and Verizon banners kind of turn me off, but the Technorati ad is at the end of the story, and offers places to go to read more from other sources... I doubt a cnn.com or reuters.com would place a banner like this, maybe someday.