I heard an ad for Daytona 500 cologne today so I had to go searching out more about it. Press releases on partnerships like this usually contain a priceless quote, and this one doesn't disappoint:

"When you hear 'Start your engines' at Daytona each year, it's all about power, intensity and adrenaline for the next 500 miles," comments [Jimmie] Johnson. "The DAYTONA 500 fragrance has energy and confidence -- both great to have on or off the track."

photo from flickr user Monkey Magic.


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